It is no secret that the esthetician field is booming. In recent years, there has been a growing demand for skincare services. So if you are an aspiring esthetician, now is the perfect time to get started in this industry.
As an aspiring esthetician, gaining more clients should be one of your top priorities. However, getting your business off the ground can be challenging if you don’t have the right marketing strategies to attract more clients and succeed in the beauty industry.
One leading entrepreneur who has mastered the art of marketing is Bryce Cleveland, the CEO of Scalpa. Bryce has helped thousands of estheticians grow their businesses and get more clients.
He said, “One common challenge entrepreneurs face when growing their brand is expanding their client base. This stuck point is even more challenging if you are starting as a beauty professional. For instance, I faced the challenges of getting my beauty products into the market with little resources. Despite the odds, I channeled this experience and manufactured the best numbing cream on the market. Now, my client base is massive because my products speak for themselves.“
Here are eight esthetician marketing ideas to get more clients, courtesy of Bryce Cleveland:
Start Locally
There is no better way to get your business off the ground than by starting locally. When you start locally, you have a better chance of building relationships with potential clients. You can also get involved in your community and participate in local events. This will help raise awareness about your brand and attract more clients.
Build a Strong Online Presence
In today’s digital age, it is essential to have a strong online presence if you want to attract more clients. Make sure your website is updated and easy to navigate. You should also be active on social media and use platforms like Instagram and Facebook to showcase your work. Also, utilize SEO techniques to ensure potential clients can easily find you online.
Create a Referral Program
Referral programs are a great way to attract new clients and grow your business. When you offer existing clients a discount for referring new clients, they are more likely to do so. This is a win-win situation because not only will you gain more clients, but you will also retain existing clients.
Participate in Trade Shows and Events
Another great way to attract more clients is participating in trade shows and events. This is an excellent opportunity to showcase your work and meet potential clients. Make sure you have a professional setup and that your staff is well-trained.
Offer Promotions and Discounts
Everyone loves a good deal! Offer promotions and discounts to attract new clients and keep existing ones coming back for more. You can offer first-time client discounts, package deals, or seasonal promotions.
Invest in Advertising
Advertising is a great way to reach potential clients and grow your business. There are many platforms you can use to advertise, such as social media, print, or online directories.
Provide Exceptional Customer Service
Providing exceptional customer service should be prioritized when growing your aesthetic business. If your clients are happy with your services, they are more likely to refer you to their friends and family. Furthermore, they are also more likely to come back for future services.
Ask for Reviews and Testimonials
Reviews and testimonials can be beneficial when trying to attract more clients. Potential clients will be more likely to use your services when they see that you have positive reviews. You can ask for reviews from existing clients or offer incentives for leaving a review.